Partake is a leader in the non-alcoholic beer market. Partake's Seasonal Campaign promotes a different core product in their line up during each season.
I led the conceptualization and designed the campaign for seasonal launches on an ongoing basis. Each core product was chosen based on their flavour profile and colour palette in correspondence with the season. Imagery complements the seasonal aesthetic and branding elements. Below I outline the design process through three main steps.
Layout
Arrangement
Textures and Shadows
