Partake is a leader in the non-alcoholic beer market. The experience of drinking beer without the alcohol– while maintaining taste, quality, and socializing– is a key brand message for Partake Brewing.
I was tasked with designing a product-focused campaign to display the product in action. Deliverables include static and motion/video ads. Crisp product imagery showcases a core product offering being poured. A primary palette stripe taking up 1/3 of the canvas intertwines the showcased product to effectively highlight the beverage through use of contrast. Below I outline the design process through three main steps.
Layout
Arrangement
Textures, Shadows, and Branding
Informational Socials
This set of product-focused creatives were designed to pair the experience of drinking a Partake with nutritional information about the core product offering. I designed creatives for this campaign specifically targeting health-conscious individuals. These ads balance the product-experience of the base campaign with a highlight on nutritional information, being sugar, carbs, and calorie quantity. Design hierarchy begins with branding and holds the nutritional facts at the base, next to the call to action of the social.
Product Silhouette
Nutrition Alignment
Branding Hierarchy
