Partake is a leader in the non-alcoholic beer market. Partake's summer line-up, made up of fruit-based flavours, was scheduled for release throughout the season.
I was tasked with designing creatives for this campaign, with on-brand consistency and refreshing, eye-catching summer visuals at the focal point. The design system was product-focused, with the primary and accent branding palette centered around each released product. This campaign ran on paid social media advertising. Below I outline the design process through three main steps.
Layout
Arrangement
Textures and Shadow
Campaign posted on multiple different social platforms such as Facebook and Instagram:
