Partake is a leader in the non-alcoholic beer market. Partake's target audience of young adults and families is the focal point of this lifestyle campaign. Collaborating on the creative team, deliverables focusing on the lifestyle and activities that Partake can be part of were designed. This campaign includes video and static ads.
In "Cheers to Adulting", Partake promotes a positive outlook to health while enjoying a genuine experience. Brand photography meets correction to exposure and offset to achieve a sun-kissed look. Circular callouts highlight the core message, overlapping the top right corner of the can. Below I outline the design process.
Product Arrangement
Callout
More Callout creatives I designed:
