Exploring new cultures is always exciting, and Australia has a lot to delve into through it's traditions, wildlife, architecture, and much more! Bringing AussieFest to the festival market, I sought to design an authentic, whimsical, and down-to-earth Australian Festival brand which is community and family-oriented.
The design system was built to have iconic branding, with playful representations of key cultural elements. This chosen concept shines through consistently playing off Australia's national animal, along with the tagline "HOP ON DOWN" to really bring it home.
Here is the Motion Graphics video I created, embedding on AussieFest's home page: